What if you are taught same lecture in the class every day? Won’t you be tired taking the notes for the same topic in every class? Well, just like this monotonous treatment, your customers can also get tired of taking the same kind of surveys. This survey fatigue can have a poor impact on your research. Every day so many companies stuff the customer’s inbox with numerous surveys. Be it the product feedback, customer satisfaction survey or customer retention surveys, the respondents get tired of taking so many surveys. If you are willing to undertake a survey for market research, then make sure that your survey stand out from the other companies.
Surveys that are properly constructed and have all the elements to convince the respondent and spend some time to fill it should be carefully created. You need to create the surveys in a way that your target audience understands the motive behind every question in the document. The response of the people on your questionnaire will aware you about the mistakes you have done in creating the survey. If the results don’t meet your expectations or respondents don’t complete the entire survey, then it’s clear that you have missed out on some essential elements.
Distinguish yourself from the other companies by creating surveys that are constructed in a perfect way. If you take care of all the important steps in creating the surveys, you can easily attract the audiences to fill in the questionnaire more accurately. This will automatically improve the response rate, and you can implement all the changes in your products and services depending upon the feedback.
Keep the focus on your goal. If you don’t divert the attention of the respondents from your motive, then you are close to success. Limit the length of the surveys. You can’t expect the respondent to fill a three page long survey in five minutes. It should be short yet informative. Precise questions with more impact can yeild good response. Encourage the audience to give their comments by using open ended questions. Life is all about give and take, so make sure you offer some incentive to the customers filling the survey. These discounts can be the product discounts, free service or an attractive deal. This strategy will improve the response rate drastically.
Be the change and don’t follow the herd. Implement these ideas and create a powerful survey.