Customer satisfaction is the major concern of all service providers. Everyone works hard to deliver the best of their services to the customers to delight them and grow their business on a large scale. How would you collect this data or take their feedback? Let’s expose you to the different facets of gathering rich data which can yield better results to the market research.
Do you know the difference between Polls and Surveys? Let’s enlighten you then.
Key difference: There are mainly 2 differences between Polls and Surveys.
1) Polls are small, simple and quick. Whereas, a survey can be slightly long, open-ended and time-consuming.
2) How the data is used. Whereas polls organize data around the general ways people think, survey results supplement this with the specific comments made by respondents. Surveys tend to go into more detail than polls, since the goal is to generate more complex feedback, not just basic data.
In Polls, you pick random people and collect data from them. Be it their feedback, ideas, thoughts or experience about that particular topic. You can conduct these polls by face to face interaction, emails, text messages, or on social media platforms, the idea is all yours. The result of these polls is often seen in the form of charts or graphs. You can see the percentage of the data collected in the form of charts or graphs. Some of the examples of such ways of collecting data are:
1. Election results
2. Product review
3. Policy reviews
4. Movie reviews
The list would go on. In elections, you’ll see the polls will be conducted to know about the most preferable candidate for the place, the most voted party in the elections or the highest rate of voters in the particular state. In the corporations, you’ll see employers conducting polls to know the feedback of the workforce on the policies, services, working within the system, reward system within the organization and much more. These polls can also be conducted department wise for a clear understanding.
Surveys are another interesting tool for gathering data just like polls. Then, how they differ from polls? The difference lies in the size and data collected by both the tools. In the surveys, you collect more elaborate information and specific comments of the respondents, whereas in the polls the data represents the general thinking of the respondents. In surveys, you get the comments of the customers and clients on the services offer end to them or the products used by them. These comments will help you in making necessary changes in your product and service, which was otherwise difficult to judge in polls.
As discussed above, in elections the surveys can give a deep insight to the voters thinking and they can cite their reasons in those surveys for choosing a candidate or choosing to vote for a particular party. The voter mindset can be easily judged from these Elaborative surveys and their detailed reasoning will help in knowing their thinking behind voting a particular party or the candidate In customer satisfaction surveys, the enriched feedback of the consumer will help in making possible changes in that product or service. For example, so many telecommunication companies keep conducting customer satisfaction surveys for taking the feedback on prevailing services or the newly launched services.