When conducting a survey, what really matters is the quality of the surveys distributed to the respondents. If a surveys does not have the right type of questions, then the purpose of conducting the research will not be solved. The data collected at the end of the research is valuable, so all the steps taken to gather that data should be taken very carefully. Let us give you some valuable tips to create quality surveys.
Know Your Subject: Be clear about the topic on which you are planning to conduct a survey. If you are confused about the subject, then your questionnaire will be the reflection of that. Create questions after diving deep into his topic, and then go to the other step. Be clear about the goal you wish to achieve after taking this survey, and how the data collected will be used. Proper planning will help in getting quality responses.
Keep it short: Don’t overload the survey with too many questions. Rambling surveys have a low response rate. So much information may distract the respondents, and they end up leaving the survey half filled. This is one of the main reasons why the respondent lacks interest in the survey and they leave the questionnaire without answering. Check out unnecessary questions that have nothing to do with your research. Keep it short and goal oriented.
Simple and Easy: Your aim is to collect the data from the respondents, so one thing which plays a vital role in the whole process is the simplicity of the questions and language used in the survey. You might have seen that all the customer satisfaction surveys are created in a simple language and the questions are very easy. Don’t complicate the survey by asking tricky questions.
Include Rating Questions: These questions can yield good results, but make sure to follow the same rating scale throughout.
Closed Ended Questions: These questions allow the respondent to complete the questionnaire faster because they have to answer the questions by telling YES/NO, whereas in open ended questions, they have to answer in their own words. All the respondents are not interested in answering in an elaborate way, so keep these away from your survey.
Take a trial: Before distributing the survey to the right respondents, it is always advised to spread it among the few people to see the response. If the survey results fulfill the objective, then go on to share it with other people.